More than 1000 persons came to the opening of the MIM2013. A GREAT SUCCESS!

Press release                                                                                 


Grand opening of the
Mosaïcultures Internationales Montréal 2013 – Land of Hope

Montreal (Quebec), June 21, 2013 – Today marked the grand opening of the event:Mosaïcultures Internationales Montréal 2013 – Land of Hope (MIM2013) at the Montreal Botanical Garden. For this occasion, several dignitaries and senior officials gathered before an audience of over 1000 guests, to launch this larger-than-life horticultural art exhibition, including Mr. Pascal Bérubé, minister for tourism, Mr. Yasutomo Suzuki, the mayor of Hamamatsu, Mr. Ghislain Picard, chief of the Assembly of First Nations of Quebec and Labrador, Mr. Louis L. Roquet, chairman of the Board of Directors of Mosaïcultures Internationales de Montréal, Ms. Lise Cormier, president of the International Mosaiculture Committee, Mr. Charles-Mathieu Brunelle, director of Space for Life and Mr. Gilles Vincent, director of the Montreal Botanical Garden.

“Since the first edition in the year 2000, the expertise of the mosaiculture craftspeople has developed, reaching an unequalled level of excellence. The jury will have very difficult choices to make, at both the international and national levels,” declared Ms. Cormier.

The 2013 edition presents more than 50 creations from some 20 countries. The event will test the participants’ ingenuity as they compete to win the Grand Honorary Award given by the international jury as well as the Qatar Airways People’s Choice Award. The hundreds of thousands of visitors expected throughout the summer will also be able to take advantage of a special programme which includes the creation of a collective work of art, interactive conferences and vignettes illustrating the importance of the biodiversity that surrounds us.

“The Mosaïcultures Internationales Montréal 2013 event marks a moment we have long been waiting for! As soon as the plant creations became an integral part of the gardens and collections of the Botanical Garden, they revealed a whole new dimension, enabling us to better understand the Land of Hope theme and the importance of preserving our planet’s biodiversity. Let the amazement begin!” stated Gilles Vincent, director of the Botanical Garden.

Visitors will also be invited to the Qatar Airways International Hub to discover the countries represented in the competition. While there, they can vote for their favorite horticultural work of art, thereby participating in the process of awarding the Qatar Airways Peoples’ Choice Award.

The 2013 edition aims to amaze visitors while raising their awareness of the importance of preserving the richness of life on Earth. The theme of the exposition, Land of Hope, reflects the mission of the organization and represents the very essence of the event. The organizers have integrated sustainable development practices at every level. Mosaïcultures Internationales Montréal 2013 is the largest event ever to have received green certification from the City of Montreal. This certification meets the environmental requirements of the Bureau de normalisation du Québec (BNQ – Quebec standards bureau).

With an eye to environmental responsibility, free Société de transport de Montréal shuttle service will be provided throughout the entire exposition. The shuttle bus will run from the Pie lX station, stopping at the Botanical Garden parking lots, the Insectarium and at the Biodome bus drop-off location.

Mosaïcultures Internationales Montréal 2013 – Land of Hope has been made possible thanks to the financial participation of different levels of government. The city of Montreal has granted $4.5 million and Canada Economic Development has invested $3M. For their part, the Secrétariat à la région métropolitaine and Tourisme Québec have granted $1.8M. Tourisme Montréal is giving $200,000 to finance the event.

Quebec’s horticultural industry and companies specializing in the environment, landscape architecture, engineering and design will be called upon to contribute their products and services to this larger-than-life exposition. The economic impact of the event in Quebec amounts to $46.2M, with an added value of $25.8M, supporting the equivalent of 733 jobs.

MIM2013 falls under the programming of Mosaïcultures Internationales®, which is holding its 5th edition this year. This majestic spectacle, suitable for young and old alike, is an event you won’t want to miss at the Montreal Botanical Garden from June 22 to September 29.

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Source: Mosaïcultures Internationales de Montréal

Public Relations:
Joanie Doucet, Press Agent
Mosaïcultures Internationales de Montréal
Phone: 514 868-1154/Cell: 514 297-2771