Presse Release : Mosaïcultures Internationales Montréal 2013 presents positive results
For immediate distribution
Mosaïcultures Internationales Montréal 2013 presents positive results:
record-breaking attendance, unparalleled level of satisfaction, and profits
Montreal (QUEBEC), November 15, 2013 – Mosaïcultures Internationales Montréal 2013, one of Quebec’s most popular events this past summer, exceeded its objectives by attracting 1,015,666 visitors to the Montreal Botanical Garden. Results to date confirm record-breaking attendance generating profits for Montreal. The announcement was made at a press conference held at City Hall this morning.
According to a Léger survey carried out for Mosaïcultures Internationales de Montréal (MIM), Mosaïcultures Internationales® has an undeniable power of attraction: half of the visitors came to Montreal mainly for this event. With a satisfaction rate of 100%, the respondents especially appreciated the majesty, originality, and great beauty of the sculptures.
For almost all the respondents, Mosaïcultures Internationales® was the main reason for their visit to the Montreal Botanical Garden. For a third of the people, their last visit took place five years ago or more.
The survey also reveals that 19% of Mosaïcultures Internationales®’s visitors were from outside the Province of Quebec and 11% were from outside Canada, either from the U.S. or elsewhere around the world. In addition, Mosaïcultures Internationales® enjoys an enviable reputation in Canada and the U.S. and contributes to Montreal’s global visibility.
“The results for MIM2013 are very impressive. The event generated a profit of more than one million dollar for the City of Montreal. This edition allowed visitors to rediscover one of the jewels of our city, the Botanical Garden, and we can be proud of this. The Mosaïcultures also contributed to consolidate Montreal’s position as an innovative city, and this is why we have asked Ms. Cormier to propose ideas for the celebration of Montreal’s 375th anniversary, in 2017,” added M. Harout Chitilian, City Counsellor of the Ahuntsic-Cartierville borough.
For his part, Louis L. Roquet, expressed his pride for this latest edition. “This event required the participation of Quebec’s horticulture industry and had an important economic impact for Montreal and the Province of Quebec. We can proudly say: mission accomplished! I wish to add that these results would not be possible without the collaboration between Mosaicultures Internationales de Montréal and the Montreal Botanical Garden, a Space For Life” said chair of MIM’s board of directors. According to a study carried out by KPMG-SECOR, holding the Mosaïcultures in Montreal contributed to injecting 35.3 million dollars into Quebec’s economy, coming from the organization of the event as well as from the visitors and participants. For Montreal, the economic impact of the event corresponds to an added value of 22.7 million dollars to the local economy, and to the creation and support of 371 full-time jobs. For the Province of Quebec, the economic impact corresponds to an added value for the economy of 23.8 million dollars.
The last edition’s winners include the works presented by China, A True Story!, entered by the City of Shanghai, and Planting Plane Trees to Attract the Phoenix, Beijing’s entry, who tied for the International Jury’s Grand Honorary Award. Mother Earth, presented out of competition by Mosaïcultures Internationales de Montréal, won the Qatar Airways People’s Choice Award as well as the Frédéric Back award. The latter award was also given to A True Story!, which prompted Ms. Cormier to say: “MIM2013’s huge success is a result of the quality of the horticultural works of art created by all the participants. There is no denying that they all lived up to expectations, especially our Chinese friends, who outdid themselves in demonstrating their perfect mastery of this horticultural art. The warm and friendly competition developed between Beijing, Shanghai, and Montreal is very stimulating and contributes to bringing the art of mosaiculture to new heights.”
About the organizer, Mosaïcultures Internationales de Montréal (MIM)
The corporation Mosaïcultures Internationales de Montréal was created in 2000 to organize the first edition of Mosaïcultures Internationales®, at the Parc des Éclusiers in Montreal’s Old Port. Its mission is to promote the art of gardening and horticulture as an expression of the values of the new millennium and as a component of the urban landscape.